SALFSE – For the love and freedom of pets.

In 2017, Michael Lee, a lifelong pet lover, witnessed a heartbreaking case of animal neglect in his community. Determined to make a change, he teamed up with passionate pet trainers and animal advocates to create SALFSE—a brand born to protect, care for, and celebrate pets. From day one, SALFSE has stood for safety, love, and freedom—designing durable, comfortable, and stylish gear so every pet can live with dignity and joy. As proud members of the American Pet Products Association (APPA) and supporters of the ASPCA, we go beyond products by giving back. For every item sold, SALFSE donates $1 to animal welfare organizations supporting rescue and adoption efforts, and we regularly contribute our gear to shelters in need. With SALFSE, you’re not just buying a product—you’re joining a mission to make the world kinder for pets everywhere.
SHOP DOG GEAR

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